New UK Subscription Laws Coming in Spring 2027: What You Need to Know
Have you ever tried to cancel a subscription and find yourself navigating endless web pages, filling out multiple forms or waiting on hold for customer service that never seems to answer? Or perhaps you have discovered payments leaving your account for a free trial you forgot to cancel?
If so, you are not alone. Across the UK, there are 155 million active subscriptions, with nearly 10 million believed to be unwanted. The good news is that significant changes are on the horizon.
What is Changing?
The UK government announced new rules on 2 April 2026 that will make it simpler and far less painful to escape unwanted subscriptions, stop people being silently rolled onto expensive contracts and ensure that companies are upfront and open when selling subscription services. These measures are part of the Digital Markets, Competition and Consumers Act 2024 (DMCCA) and are expected to come into force in Spring 2027.
Key Protections for Consumers
Once the new rules take effect, you can expect the following protections:
1. Clear Information Before You Sign Up
Businesses will need to provide simple and clear information to consumers before they enter a subscription contract. This means you will have a better understanding of what you are agreeing to, including costs and renewal terms before committing.
2. Reminder Notices
The rules will include requirements to implement reminders before the end of contracts and free trials. Companies will need to send you reminders before:
- Free or discounted trials end
- Contracts of 12 months or longer automatically renew
This gives you the opportunity to make an informed decision about whether to continue with the subscription.
3. Easy Cancellation Process
Businesses need to be ensure consumers can exit a contract in a straightforward and easier way. Importantly, if you signed up online, you should be able to cancel online as well, no more being forced to call a number or navigate complicated cancellation processes.
4. Cooling-Off Period
Consumers have 14 days after a trial or 12 month+ contract auto-renews to cancel and receive a full or proportionate refund. This new protection gives you a safety net if you miss a renewal date or if a free trial converts to a paid subscription.
It is important to note that the type of refund you may receive can vary:
- For some services and digital content, the consumer will receive a proportionate refund ensuring that the consumer pays an amount which is in proportion to the part of the contract performed.
- For goods that can be returned, you may need to return them to receive a refund
- The specific refund you are entitled to will depend on what type of subscription you have and whether you have used the service
The government estimates that these changes will help tackle the cost of living by saving consumers around £400m annually.
Looking Ahead
The government will legislate when parliamentary time allows and it anticipates that the regime will commence in spring 2027. This timeline gives businesses time to prepare their systems and processes for compliance.
If you have questions about your consumer rights or are experiencing difficulties with a subscription service, our team is here to help. Consumer protection law can be complex, and having expert guidance can make all the difference in resolving disputes and protecting your interests.
*This blog post is for general information purposes only and does not constitute legal advice. The legislation referenced is expected to come into force in Spring 2027, and specific details may be subject to change. For advice specific to your situation, please contact Portway Solicitors.
